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Running an online business is not a joke if you are competing with giant companies like Amazon and Alibaba. Such companies have endless budgets supporting their adverts. To be on the first page of Google search is highly competitive. Google ad is a powerful tool that lets you advertise your business online. Here are reasonable points as to why you adopt Google ad words for your business:
Google ads enable you to display your business adverts to your potential clients. You can filter the audience based on geographical locations, keywords, age or more. Also, you can choose the time of the day where you can display the ads to potential customers. For example, you can choose to advertise your business from Monday to Friday between 8am and 5pm to maximize your expenditure on the ads.
Target Specific Devices
With Google ads, you have the opportunity of choosing the type of devices the adverts are displayed on. For example, you can select tablets, mobile devices or desktops for search networks. Also, you can drill down further to specific devices like windows or IPhone when displaying business networks. It has bid adjustment that allows you to automatically bid for higher or lower devices that are more likely to convert on your site.
Pay for Results Only
This the best advantage of using Google ads. The business can only pay for the clicks on the ads and not those of impression. This system is known as a pay-per-click (PPC) advertising model where businesses can save money by paying when a user takes action on their websites.
By using Google ads, you will be able to track your performance, which means you will know the number of users that view or click your ad. Therefore, Google ads should be part of your online marketing strategies as it is bound to give you positive outcomes.
Preparing for PPC
If you use pay per click wisely, you are bound to get positive results. Therefore, before making a move on PPC, ensure you figure out your business objectives so that you post specific adverts. When a user visits your site for the first time, it is unlikely that they will make a purchase. However, if gradually nurture trust with good objectives, they are likely to purchase your products and services.